Understanding the client's desire for innovative design from market inception to construction completion.


Merchandising Plus is a nationally acclaimed design firm that specializes in designing distinctive environments for builders and developers throughout the United States by taking a comprehensive approach to interior products and properties.

Merchandising Plus offers practical solutions, artful attention to details and target market merchandising for today's American dream homes and communities. The firm creates spaces that are visually appealing, timeless in design, functional and memorable to all that enter.

about us

Founded and owned by Rita Williams, a member of the Florida Housing Hall of Fame, Merchandising Plus specializes in working with builders and developers throughout the United States. Since its inception in 2003, Merchandising Plus has been honored with over 125 Industry Design Awards including Aurora, Excel, Laurel, Mame and BALA recognitions. The firm's goal is to understand and comply with the market, the product, the budgets and the time frames of their clients, producing communities and homes that reach their full marketing and lifestyle potential.